WHAT OUR NEW STAKEHOLDER CATEGORY MEANS FOR THE FUTURE OF REAL ESTATE
Project-Starting Represents a NEW ERA for Our Industry
VISION by Amit Egan Datwani IN COLLABORATION WITH Members of the GCO Collective
February 10, 2022 - 4 minute read
QUICK TAKEAWAYS:
Global Consulting Organization is an activator-connector in the role of a Project-Starting Firm that delivers a jolt of fresh, focused energy to Real Estate Development Projects to catalyze cooperation and promote precision between otherwise divergent stakeholders.
GCO Project-Starting taps into the power of potential and the payoff of transformation to launch developments with a Unified Creative Vision for their highest and best use.
Representing a NEW CATEGORY in the Real Estate Development Cycle for 2030 & Beyond, our Project-Starter impact includes a more comprehensive consideration of Live-Work-Play projects that integrates the pursuit of profits and humanitarian virtues.
We tend to be glass-half-full types at Global Consulting Organization, but a meager 50% success rate for projects across sectors in North America leaves us less than inspired. What’s more, the data from the Project Management Institute says that of those limited projects that do reach completion 40% don’t come in on budget.
Whether mired in early planning details, floundering for months after groundbreaking, or failing to realize their promise after opening, Real Estate Developments can overcome the high potential for project failure with the LEADERSHIP of a Project-Starting Firm. To understand this impact, let’s revisit October 2000 and the television premiere of Trading Spaces.
As it burst onto the scene, Trading Spaces held millions of viewers captive for an hour each week by revealing the power of potential and the payoff of transformation. The show pioneered an entirely new category of television: the quasi-reality home makeover and flipping genre. With a formula potent enough to sustain whole television networks, this genre still dominates cable TV and streaming platforms alike.
“As a Project-Starting Firm, GCO is an activator-connector. We establish project potential to activate instant momentum that simultaneously connects stakeholders in the effort to transform spaces into places.”
Likewise, GCO is ‘RE-imagining the Future of Real Estate’ by pioneering a NEW CATEGORY in the Real Estate Development Cycle that we call Project-Starting. Just as Trading Spaces seized on potential and transformation to shake up television, Project-Starting will retool our industry and establish a NEW ERA for the Built Environment.
We’ve written about how a Unified Creative Vision steers our Project-Starter efforts and how we launch that VISION through the synergy of our GCO System and GCO Collective. But to define the dynamism that is Project-Starting, let’s turn to another cultural TV touchstone that gave rise to a new genre of its own: Queer Eye for the Straight Guy (and its reboot simply dubbed Queer Eye).
The founders of the people makeover TV programming craze, Queer Eye’s Fab Five act as quintessential Project-Starters. Each episode finds them applying complementary skills and artistry to a different guest to propel that individual to new personal and professional successes. Through the Collective Impact of each member’s unique experience and expertise (like fashion, food, or interior design), the Fab Five instantly generates the massive momentum necessary to produce their thorough and comprehensive transformations, which are compelling and powerful enough to unite even the most reluctant guests in a shared purpose.
“Powered by the exceptional openness and steadfast purpose of GCO Collective creatives, our new stakeholder category makes its own Fab-Five-style impact to produce a more comprehensive and conscious consideration of Live-Work-Play projects for 2030 & Beyond.”
Triggered by the core services of the GCO System, this sweeping impact promotes better efficiency and revenue potential as our projects achieve their highest and best use. And in becoming an ESSENTIAL ADDITIVE to the Real Estate Development Cycle, GCO Project-Starting will ensure the Built Environment transcends to a new plane of Enhancing the Human Experience, much in the same way the Queer Eye Fab Five transcended television with guest star Neal Reddy.
As Reddy explained to The Evening Standard: “One of the things that was kind of glanced over in my episode by a lot of people who aren’t Pakistani or Indian was the interaction between [Fab Five member] Tan and myself. In our respective home countries, you would never see an Indian and Pakistani interacting in such an open and free way because of years of fighting and hate. Even my uncle who lives in India was grateful for what Tan did for me and had respect for him.”
THIS KIND OF HUMAN IMPACT IS TRULY TRANSFORMATIVE. Through Collective Action and Common Purpose, such outcomes in our industry and the Business World are certainly possible. And through this potential, Projects will truly succeed because HUMANITY will HEAL, GROW and EVOLVE.
Cheers to 2030 & Beyond . . .