WHY 2030 & BEYOND WILL BE BUILT BY THE COLLECTIVE
Collaboration Forged in Common Purpose Enhances the Human Experience
VISION by Amit Egan Datwani IN COLLABORATION WITH Members of the GCO Collective
November 18th, 2021 - 3 minute read
QUICK TAKEAWAYS:
Global Consulting Organization is a Project-Starting Firm that shapes the Built Environment with curated best-in-class creatives from inside and outside the Real Estate Industry.
The GCO Collective unites around the pillars of Collaboration—Commerce—Philanthropy to launch a Unified Creative Vision for next-level Real Estate Development Projects.
The Collective’s Unified Creative Vision sweeps across all aspects of the Live-Work-Play communities of 2030 & Beyond, aligning Real Estate Development across disciplines to achieve a project’s highest and best use.
Global Consulting Organization is headquartered in South Florida, one of the world’s hottest real estate markets. But we start today’s article four hours north along I-75 in Tampa Bay, home of the Tampa Bay Rays.
Our industry could learn a lot from the Rays and their choice to buck hallowed Major League Baseball traditions. In 2018, after back-to-back losing seasons, the Rays considered more than player pedigree and position experience and began using their hardest-throwing pitchers to start games. These talented athletes, known as “closers” for their traditional role of saving games in late innings, were now put on the mound in the first inning. Why?
Statistically, MLB teams score most of their runs in the first inning. The Rays would realize their highest potential by making the best use of the right talent at the right time, taking down their powerhouse division rivals, the New York Yankees and Boston Red Sox, in the process.
The team went on to win 90 games in 2018, 96 games in 2019, and play in the World Series in 2020. The Rays emphasized their players’ best abilities to achieve collective success, and other playoff-caliber MLB teams have adopted the same mindset in recent years.
Like the Rays, Global Consulting Organization operates with its own game-changing approach to launching Real Estate Development Projects with the GCO System. We recently gave The System deserved credit for the success of our pilot project, but its cutting-edge services require cutting-edge talent. Enter the GCO Collective, an unrivaled team united by pillars of Collaboration—Commerce—Philanthropy. These pillars promote dynamic cooperation that produces superior outcomes and meaningful results.
“As the driving force behind our GCO System, the GCO Collective delivers the innovative insighTs, fiery passion, and common purpose that launched our Pilot Project to secure an incomparable $45M offer, record-setting office rents, and A world-class restauranteUr.”
We curate our team intentionally, handpicking only best-in-class creatives, regardless of their level of real estate industry expertise, as we seek out a genuine desire to enhance the human experience through the built environment. With a heartfelt connection to this mission, The Collective is forged by common purpose, its individual talents harmonized to develop a Unified Creative Vision for the next-level projects of 2030 & Beyond.
When we consider creativity and energy alongside industry pedigree, we open The Collective to gifted talent from inside and OUTSIDE the real estate industry. As a result, our team is uniquely positioned to consider developments through non-traditional lenses. This ensures a sweeping Project-Starting effort to produce a Unified Creative Vision that influences all facets of live-work-play communities - sustainability, profitability, and most importantly, the Human Experience.
“Only real estate developments that center their projects around enhancing the human experience can achieve their highest AND BEST use.”
Public sentiment is clear. According to Porter Novelli, 71% percent of consumers prefer to engage a purpose-driven brand, and 78% are more likely to remember a brand with a strong mission. The data is indisputable. The Built Environment of 2030 & Beyond will be purpose-driven, with people at its center.
In this new era, our Project-Starting Firm will launch projects with a Unified Creative Vision that transcends the traditional Real Estate Development Cycle to deliver dynamic innovations, superior outcomes, and meaningful experiences. GCO will thrive as we challenge tradition and bring together the right creatives to deliver The Collective effort needed at the right time for the right project. May our industry be so wise as the 2018 Tampa Bay Rays.
Cheers to 2030 & Beyond . . .