The System Brings a Big-Tech Company Mindset to the Industry
The Yukon. A region of pristine mountains and lakes in northern Canada, it was made famous by a 19th Century gold rush. The name and place conjure thoughts of endless beauty, enviable riches, and unrivaled opportunity.
The owners of a premier Class A trophy office building in Miami wanted to conjure similar feelings when they made their property the namesake of the famous region. However, when Global Consulting Organization (GCO) first encountered The Yukon property, the space was mired in the traditional, far from realizing the greatness promised by its famous name, despite being located in Miami’s incomparable South of Fifth (SoFi) neighborhood.
The Yukon space needed a new approach to maximize its potential. GCO would seize on this opportunity in the role of Project Starter, eventually guiding the property to a record-setting offer nearly 40% higher than any previous. Project-starting is like an ignition switch or a strong morning cup of joe, providing the jolt necessary to generate instant momentum. In the role of Project Starter, we launch our GCO System: Visioning-Branding-Marketing to produce a unified creative vision for a project. That central vision drives captivating lifestyle branding that feeds inventive marketing strategies to tap into emotions and inspire action.
Graph on Live Work Play as central to unified vision/successful projects for live-work-play: built environment
The built environment includes our homes, schools, workplaces, parks/recreation areas, business areas and roads. It extends overhead in the form of electric transmission lines, underground in the form of waste disposal sites and subway trains, and across the country in the form of highways.
With its emphasis on the creative process, the GCO System is finally bringing a big-tech company mindset to our industry. The System’s core services are tools for channeling fresh perspective, superior quality, and cutting-edge processes into real estate development projects. If we are going to elevate the neighborhoods, communities, and cities of the future, we must move beyond the same companies pushing the same vision to generate the same results. Why settle for a Blackberry when you can purchase an iPhone? Why settle for a simple artist’s rendering of your development when the GCO System can launch your project with a unified creative vision, with a story to tell, with an experience to sell.
Just as the big-tech mindset has remade sector after sector, the impact of the GCO System is universal across development projects. In the same way, GCO reimagined the potential of The Yukon property to transform it into a captivating place to be experienced, The System’s core services - conceptual design, information design, special events, digital platforming, public relations, and video production - can activate emotion and inspire action for landowners trapped by stalled developments or for private investors seeking to boost the bottom line or for municipalities looking to enhance the quality of life for residents.
“The System’s core services are tools for channeling
fresh perspective, superior quality, and cutting-edge processes into real estate development projects.”
The GCO System can take any real estate project to the next level by producing a unified creative vision for a more sustainable, profitable, and experiential place. Applying a big-tech mindset, The System pushes farther and dreams bigger, not unlike those prospectors that flooded the Canadian wilderness in the year 1892 with hopes of pulling gold from the ground. And just as many of those men in the Canadian Yukon forever changed their fortunes, The System turns ideas into reality to maximize projects’ potential and transform spaces into places.